All fabrics that do not fit into the prior three categories (Merino, Liberty of London, Exclusive Linen Colours), are sourced by The Fabric Store as deadstock items. ‘Deadstock’ refers to merchandise which was never sold to or used by consumers before being removed from sale. In the fashion/textiles world, deadstock is becoming a big problem as fast fashion dictates designers use new fabric colours and prints each season. This means unused fabric builds up each time a new collection is commissioned, which due to the modern consumers fast-fashion attitude, cannot be used in the following season’s collection.
Reasons fabric ends up as deadstock
- ● Fabrics are no longer relevant for a company’s designs, or are no longer ‘in season’.
- ● The designer/manufacturer had an overstock of a particular fabric, or garments made in a particular fabric did not sell as well as initially thought.
- ● The fabric had flaws, which were unfeasible to ‘cut around’ in a mass production setting.
- ● Textiles were ordered from a mill that did not meet colour matching requirements for a company.
- ● A company closes down (or closes a division of their business), leaving a large amount of leftover stock.
What normally happens to deadstock fabric?
In many cases, deadstock fabric ends up in landfill as the costs of repurposing or recycling the fabric outweigh those of disposing it. There are also issues with copyright, and some designers even resort to destroying their deadstock fabric for fear of counterfeit garment production.
Deadstock Fabric Buying Process
Here at The Fabric Store we have fostered relationships over the years with a number of high end fashion designers and manufacturers, who sell us deadstock fabric for onselling in our retail stores. They trust our integrity as a company, and are therefore happy to allow us to purchase their products safe in the knowledge that we will do right by them in relation to the protection of their brand. Our buying strategy offers these companies an environmentally friendly way of dealing with excess fabric stock, which would otherwise have not been available to them.
Deadstock Fabric Origin and Production
We have a large number of suppliers, who are peppered throughout the globe. As we buy deadstock directly from the designers and garment manufacturers (as opposed to the fabric mills themselves), we are given very little information regarding the origin, production methods, or supply chain of the fabrics themselves. In order for us to buy these fabrics, and stop them from being destroyed or dumped, we need to make the selling process easy and affordable for suppliers. We buy our fabrics in large quantities, and shipments often consist of large quantities of short end fabrics, so requiring full fabric information for each item is not possible. At the end of the day, It is our ultimate goal to avoid these fabrics going to waste, which is something we are proud to have been achieving to date.