06.04.2018
To all our loyal Los Angeles customers,
It is with heavy hearts that we must release some sad news today, regarding our Los Angeles retail store. Due to massive rent increases in the LA area, coupled with high costs of running a retail store so far from our New Zealand base, we have been forced to make the decision to close our flagship U.S. store. Although we have explored many options over the last three months with the hope to continue trading, we were unable to find a solution that would allow us to cover our running costs without sacrificing our brand integrity. We acknowledge the disappointment felt by our loyal customers, and we hope they understand that this was a very difficult decision for us, and certainly not one made lightly.
Our Los Angeles store has brought us an immense amount of joy and satisfaction over the years, and although we are closing or retail store, our U.S. customer base will certainly not be forgotten. Over the next few months, additional energy and resources will be spent on the expansion of our International Online Fabric Store, so we can continue to serve our Los Angeles customers while also sharing our beautiful fabrics with the rest of the world! Although this is by no way comparable to shopping one of our beautiful retail stores in person, we will endeavor to expand our online fabric range as well as both the quality of our website and customer service experience.
We want to take a moment to thank the incredible staff members of our Los Angeles store, who have contributed immensely to the store's growth over the last five years. They have been instrumental in building our following, which consists of a huge bunch of creatives, sewers and fashion designers who we know will be sad to see our retail store go. We will continue to run our Los Angeles branch as normal until mid-June, at which point our current lease expires. The store will continue to receive new fabric shipments up until this date, so we encourage our customers to continue shopping in-store with us.
Thanks again to all the people who have been a part of our American adventure!
The Fabric Store
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